Xiaomi today officially entered the UK market with the launch of its Mi 8 Pro flagship smartphone. In the UK, Xiaomi will also open a brick-and-mortar Mi Store in Westfield London on 18th November.
Prior to the company’s official debut in the UK, Xiaomi already had a presence in the European market with Spain where the company has 10 stores. Earlier this year in May, Xiaomi started operations in France and Italy as well.
The Xiaomi Mi 8 Pro will be available in the UK from 9th November for an off-contract price of £499, which roughly converts to $654. It comes in Transparent Titanium color and will be available through Three, Amazon, Argos, John Lewis, Carphone Warehouse, Currys PC World, Very, Mobile Phones Direct, Katana and Mi.com.
Wang Xiang, Senior Vice President of Xiaomi Corporation, said:
Today we witness a new chapter in Xiaomi’s global expansion journey, underpinned by our global ambitions. We are thrilled to make great strides by announcing our arrival in the UK. By bringing a range of our amazing products at honest pricing we want to offer more choices and let everyone in the UK enjoy a connected simple life through our innovative technology.
The phone features a 6.21-inch Full HD+ AMOLED display with screen resolution of 2248 x 1080 pixels. Under the hood, the device is powered by Qualcomm‘s Snapdragon 845 octa-core processor clocked at 2.8GHz, along with Adreno 630 GPU.
It packs 8GB of RAM and 128GB of internal storage but there’s no microSD card slot for expanding storage. The phone comes with a pressure-sensitive in-display fingerprint sensor for added security.
Coming to the camera department, the device features a dual camera setup on the back, consisting of two 12-megapixel sensors with Optical Image Stabilizer and optical zoom. On the front side, the device comes equipped with a 20-megapixel f/2.0 camera sensor housed inside the display notch.
The handset supports Dual SIM, 4G, Wi-Fi, dual-band GPS, dual–SIM support, Bluetooth 5.0, NFC, USB OTG, and USB Type-C as connectivity options. It runs Android 8.1 Oreo operating system out-of-the-box with the company’s MIUI 10 interface. The phone is fuelled by a 3,000mAh battery with support for fast charging technology.
Along with the Mi 8 Pro, the Chinese company has launched a few other products in the UK, which includes Mi 8, Redmi 6A entry-level smartphone, Mi Band 3 fitness tracker, and the Mi electric scooter. The Redmi 6A is priced at £99 (approx. $130), the Mi Band 3 costs £27 (approximately $35), and the Mi electric scooter is priced at £399, roughly $523.