This year can be said to be Xiaomi‘s biggest in terms of expansion. The Chinese smartphone manufacturer made its entry into new markets with a number of them being in Europe. Just before rounding off the year, Xiaomi has now made its entry into Germany.
Actually, Xiaomi already entered into the German market back in November. It partnered with local distribution company Axdia, to sell some of its products such as fitness trackers, smartwatches, TV Boxes, and laser projectors. All these products have been specially customized for the German markets and are not just direct imports from China. They also come with German warranties.
However, if you want a smartphone, you would have to import it from China or buy from a European country where Xiaomi is officially present. That won’t be the case for long as Xiaomi seems to be working on officially selling its phones in the country soon.
According to Winfuture.de, Xiaomi seems to have started a new company in Germany called Shamrock Mobile. The only thing about Shamrock Mobile on the web is a page that says “Shamrock Mobile is coming”. However, if you check the page source, you will find the sentence “Shamrock Mobile powered by Xiaomi”. The new company uses a four-leaf clover as its logo.
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Sources say that Shamrock Mobile may be the sole supplier of Xiaomi phones in Germany and will handle distribution to other dealers. It may also sell phones directly to end users.
There is still a lot we do not know but we have a feeling more details will surface in January.
(Via)
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