When Xiaomi first burst into the tech scene in 2013, the company’s rise was unprecedented. By 2016, the Chinese company had started experiencing a decline in its place due to several reasons. One of the reasons was the flash sales only sales model which the company adopted. Rival companies like OPPO and Vivo were able to replicate Xiaomi’s model and tie it up with offline sales to achieve deeper market penetration. Even with the online-only sales, Xiaomi phones were always out of stock in a flash. The resurgence of Xiaomi in 2017 was hinged on opening more brick and mortar stores in China and elsewhere and also making its phones available to buy. With the massive expansion Xiaomi has made to new markets, stocks easily get depleted. That is now evident with the Mi 9 and Xiaomi’s president Lin Bin, has shed some light as to why the company is experiencing shortage of Mi 9 stock.
The Xiaomi exec admitted that there were still many places that the company was not doing well, including the lack of goods that everyone is complaining about now. The executive also disclosed that the lack of stocks is essentially caused by the firm’s lack of experience in internal processes and management.
Read Also: Xiaomi Mi 9 Hands On: Premium Curved Design meets Affordable Pricing.
To mitigate this challenge, Lin disclosed that Xiaomi had over the weekend started internal training of its business executives in other to gradually improve the core competence of the team.
(source)
