Xiaomi‘s entry into the electric car market has been surprisingly popular among Apple users. Despite being a newcomer in the space, the Xiaomi SU7 has captured a remarkable 51.9% of lock-in orders from Apple users.

During the Beijing Auto Show, CEO Lei Jun mentioned that Apple users are among the primary buyers of Xiaomi EVs.

While Apple had reportedly shelved its decade-long car project, Xiaomi, only three years into its EV journey, has already rolled out its first EVs to an enthusiastic reception.

The appeal of the Xiaomi SU7 to Apple users might be due to its compatibility with Apple services like CarPlay. Moreover, the SU7 supports iPad integration in the car, enabling partial vehicle control from the rear seat.

Lei Jun emphasized in a tweet “We’re committed to making Xiaomi SU7 the most Apple-friendly EV available – the perfect choice for iPhone and iPad users.”

During the Beijing Auto Show, the CEO also shared some other details about the Xiaomi SU7:

Strong Demand and Initial Deliveries

  • As of April 24, 2024, Xiaomi SU7 has received over 75,000 lock-in orders.
  • Xiaomi has successfully delivered over 5,781 units within 28 days of launch, setting a new record for a new brand.
  • Xiaomi attributes this success to the SU7’s product strength and the company’s extensive experience in manufacturing.

Positive Reviews and User Base

  • The SU7 has garnered praise for its battery life, performance (including a lap time on the Zhejiang Circuit surpassing some luxury cars), smart features (especially smart parking and NOA driver assistance), and sun protection capabilities.
  • Notably, Xiaomi reports a high number of female buyers (around 40-50%) attracted by the car’s design, storage space, and heat insulation.
  • Interestingly, a significant portion of buyers (29%) are former BBA (Mercedes-Benz, BMW, Audi) users impressed by Xiaomi’s technology.
  • Apple users account for over half of SU7 buyers, possibly due to Xiaomi’s focus on compatibility with Apple devices.

2024 Plans and Ambitions

  • To meet demand, Xiaomi is accelerating production and aims to deliver 100,000 units by the end of 2024.
  • They plan to open 219 stores across China to improve service and delivery speed.
  • Software updates are planned, including the introduction of end-to-end valet parking, and city NOA functionality in May and August, respectively.
  • Xiaomi is demonstrably invested in R&D, with a team of over 6,000 including 3,500 in R&D and over 1,000 technical experts.

Their long-term goal is to become a top 5 global automaker within 15-20 years, and they are actively recruiting talent to achieve this.

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