Apple has apparently canned its plans for the highly anticipated electric car. Over the years, it was revealed that the brand was actively working on self driving technology and more for its very own Apple Car, but now it seems like AI (Artificial Intelligence) is behind the project being shut down.
Apple Car Canceled, Focus Shifts to AI
The news arrives from Bloomberg’s Mark Gurman. The Cupertino based giant’s ambitious plans had been facing troubles in past months, but work seemed to be going strong. But earlier this week, a surprise announcement shocked nearly 2,000 employees as the Chief Operating Officer Jeff Williams, and Vice President overlooking the project Kevin Lynch shared the news of the Apple Car being canceled.
People working on the car project who were a part of the SPG (Special Projects Group) are reportedly being shifted to another promising field, which is artificial intelligence. The timing of this announcement falls in line with the booming demand for AI and its massive growth in the past year. The report claims that the team will now be working on generative AI. The SPG consists of engineers and vehicle designers, so their fate is unclear but ay offs might be right around the corner.
If this report is true, then Project Titan is being buried in favor of AI. This isn’t completely surprising since the market for electric vehicles have lowered and automobile makers are currently facing issues in production and falling demand. Keep in mind that this is still just speculation at the moment, so take this report with a pinch of salt for now.
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