Xiaomi makes very little profit from its smartphone sales. A large percentage of its profits come from ads which run on its MIUI Android-based operating system. Some of these ads are inappropriate and a lot are intrusive, interrupting games and even showing up under the settings menu. The company’s CEO, Lei Jun has revealed there will be a revamp that addresses these key issues.
Mr. Lei Jun revealed via a Weibo post today that he has had an extensive discussion with the head of MIUI to work on key issues associated with the OS. The official MIUI account already listed six main issues it got as feedback from users. These issues include support for QQ call recording, a local recycle bin where deleted items are temporarily stored and then automatically deleted after three days, a magnifying glass feature, and an ultra-low-power mode where only calls and SMS works e.t.c.
The CEO retweeted the original post and then added that they will also work on ads which a lot of users have complained about. He disclosed that inappropriate and intrusive ads which are some of the key complaints from users will be removed. However, he didn’t say all ads will be completely removed.
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Last year’s financial report revealed Xiaomi made 16 billion Renminbi from internet services, a 61.2% growth compared to the previous year. Advertising revenue also grew 79% to account for 10.1 billion Renminbi. The financial report showed Xiaomi’s heavy reliance on internet services as its major source of revenue.
