Chinese tech giant Xiaomi has been expanding its global presence with new Mi stores opening in various cities across different continents. Apart from India, European countries like Russia, France, Germany, Spain, and others presently have several Mi stores and the brand is even expending its presence further. In Russia, Xiaomi has reportedly won the Best Brands 2019 awards during the Russian Consumer Electronics award.
The Best Brands Award was organized by the Serviceplan Group Russia. The event was hosted on April 9, 2019. The awards were in five categories, namely; “Best Brand”, “Best Growth Brand”, “Best Russian Brand”, “Best Company Brand” and “Best Foreign Brand in Russia”. Each award has 10 companies that operate in the Russian market. In addition, Huawei and Xiaomi are also among the top ten “Best Growth Brands”.
Source: Gazprom-media
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Xiaomi’s popularity in Russia is well highlighted by data released by Alibaba’s AliExpress at the end of 2018. The data showed that Xiaomi’s mobile phones occupied three places of the top five most searched for mobile phones from Russia. This is an indication that Xiaomi has won the hearts of a good number of locals, and that will most likely be due to the brand’s affordable and quality mobile phones.
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