Marking smartphones is as important as making good smartphones. However, marking isn’t as easy job, especially you are in a market like smartphones which is heavily crowded. To stand out from the crowd, the companies try to make witty remarks and ads.
Xiaomi tried to do the same for the marketing of its Mi 9 SE smartphone by posting a video on Twitter. However, instead of getting people interested in the smartphone, the move backfired because of the content. Realizing this, the company soon took down the ad.
The video shows a couple in bed and the man is using his smartphone. He is shown responding to late-night, flirty messages from another woman on Facebook Messenger. He subsequently gets caught. In a text accompanying the video, the company implies that he’d have gotten away with this if he’d been using a Mi 9 SE.
This was posted by the company’s Xiaomi Malaysia Twitter account and as said, the advertisement has now been deleted by the company. This isn’t the first time that the company’s attempt has backfired.
Last year, after launching the Mi A1 Android One smartphone, Xiaomi ran a poll on Twitter asking its followers whether they preferred MIUI or Android One. But due to a result deemed unsatisfactory by Xiaomi, the tweet was removed by the company.
As for the Mi 9 SE, the smartphone comes with a 5.97-inch AMOLED display having 1080 x 2280 pixels resolution and Gorilla Glass 5. The device is powered by Qualcomm Snapdragon 712 SoC coupled with 6GB RAM and 64/128GB internal storage.
On the back, the smartphone feature a triple camera module – a 48MP primary sensor, a 13MP ultra-wide sensor, and an 8MP telephoto sensor. A single 20 MP camera is present on the front side for selfies and video calling.
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The device runs Android 9.0 Pie operating system with the company’s own MIUI V10 custom UI on top. It measures 70.5 x 147.5 x 7.45 mm and weighs 155 grams. The phone is powered by a 2070mAh battery and comes with 18W fast charging support.
