Mcdonald’s has for long embraced technology with its chain of delivery robots that are already deployed in some cities. Not only is the company innovative, it recently demonstrated its drive to promote a sustainable planet with a new initiative launched in Sweden. The initiative will see the fast-food chain provide beehives on the rooftops of some of its restaurants in the country. The move is aimed at preserving the rapidly decreasing bee population. The franchise will also replace the grasses around its restaurants with various flowers and plants that would promote a stable ecosystem for the bee population.
The laudable initiative is a collaboration between McDonald’s Sweden and advertising agency NORD DDB. The ad agency created what could pass for the world’s smallest restaurant and it is named McHive.
The McHive is actually a redesigned beekeeping box hives that look like a modern-day McDonald’s restaurant. The beehive is fitted with the brand’s golden arches and features an exterior with tweaks such as a drive-thru, various advertisements, and more, all scaled down in size to fit the size of the beehives.
According to Christoffer Rönnblad, marketing director of McDonald’s Sweden “We have a lot of really devoted franchisees who contribute to our sustainability work, and it feels good that we can use our size to amplify such a great idea as beehives on the rooftops – this miniature McDonald’s is a tribute to franchisee Christina Richter’s initiative.”
You can check out the entire design from the YouTube video below.
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