Xiaomi’s custom user interface — MIUI had received a lot of praise from the users in the past but it is now facing a lot of criticism from users since past several months. The major reason behind that is the company’s strategy to put advertisements in MIUI.
However, the company recently announced that it will be optimizing and monitoring the advertisements on the MIUI platform. This clarified that the ads on MIUI aren’t going anywhere, despite users being furious about it.
Xiaomi’s CEO and co-founder had said that the company will remove inappropriate ads and the advertisements that ruin the user experience. General Manager for the Internet Services for Xiaomi also said that the company is planning to reduce the number of advertisements in MIUI.
The company has already started reducing the number of advertising spots and will further reduce the spots in the coming months. It is also introducing an easy switch in the MIUI system tools to disable advertisements. So, in the next couple of months, Xiaomi aims to provide a lighter and fresher MIUI.
Earlier, the company had revealed that it is planning to make use of algorithms which can improve the advertisement reach rate and also make sure that the ad that users see are relevant to their interests.
Recently, the China-based technology company revealed its financial data for the first quarter of 2019. It reported adjusted net profit growth by 22.4 percent year-over-year compared to 2.1 billion yuan (approximately $300 million). It also stated that its total revenue climbed 27.2 percent to 43.8 billion yuan (approximately $6.33 billion).
The biggest source of revenue for the company continues to be the smartphone business.h However, the software and internet services segment of the company accounted for just 9.7 percent of total revenue. This represents a marginal growth compared to 9.1 percent a year before.
(Via)
