Xiaomi is presently promoting the premium mid-range Mi 9T that was released last week in Europe. The device is basically a rebranded Redmi K20 but in its usual manner, the hype they are building around the device is leaving us confused. Particularly the latest series of video ads which promotes the device. The ads target the notch screen. Apparently, Xiaomi thinks notch on the display screen is no good.
You can easily guess why the promo videos centre on the notch. It is because the Mi 9T uses a notch-less design with a pop-up selfie shooter. Despite that, you may find it hard understanding the message that Xiaomi tries to pass across with the video ads. The first video was of a distracted hairdresser, the next a dentist and the third a make-up artist. The videos seem to be themed around the idea that the notch is a distraction which denies the user and immersive viewing experience on the smartphone.
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We are certain Xiaomi didn’t forget that it launched a couple of phones with the notch design. Right in front of me is a Redmi Note 6 Pro with a wide notch housing the front speaker, two selfie cameras and an LED notification light. The Redmi Note 7 and even the flagship Mi 9 has a water drop notch. There are a couple of other Xiaomi models with notch designs. No doubt, the company is just interested in marketing the pop-up camera-sporting Mi 9T and nothing more. This could also mean that the company is done with the notch design on its phones. If not, we don’t see how the company will market a notch-screen phone to us in the future.
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