Apple has been one of the leading smartphone brands in China when it comes to premium segment but it has been losing users in China from quite some time. Now, as per the reports, the company is working on a special version of the iPhone for the Chinese market.
This seems to be an effort from the company to stop existing users from switching to other devices and also to get users back who are opting for the Chinese domestic brands such as Huawei, Oppo, and Vivo among others.
When the iPhone XS was launched, it was an attractive offering for the market as it featured a big display, support for dual SIM, as well as better cameras, but the price range of 6,000 Yuan to 10,000 Yuan discouraged users from buying it.
Now, in an effort to lower the pricing of iPhone in the Chinese market, the company is reportedly planning to remove some additional features from the iPhone. For instance, most users in China do not use Face ID and thus, the company could get rid of it in the Chinese market and could include the traditional fingerprint sensor, aka Touch ID.
It is not yet known when the US-based tech giant is planning to launch this new iPhone but it will be interesting to see if the company indeed comes up with a new version of iPhone especially for the Chinese market.
According to the report from China Xintong Institute, the average price of smartphones in the Chinese market rose 16.8 percent to 2,523 Yuan in the year 2018. On the other hand, the pricing for the segment priced above 4,000 Yuan, the pricing rose only 13 percent in which Chinese brands accounted for over 30 percent.
It seems that Apple does have a chance to grab a significant amount of market share in the Chinese market with a custom Chinese version of the iPhone. However, that depends if the customers in China are willing to spend more amount of money for a device that may possibly come without premium features.
