Honor made some waves after officially announcing that the Honor TV yesterday. Honor President George Zhao made some pretty big claims, like how he wants to revolutionize the TV industry with the upcoming smart TV. In a recent interview, he further elaborated on his thoughts regarding the television industry and Honor‘s upcoming product.
According to George Zhao, the TV hardware industry is in dire need of R&D. He claims that the television was once the hub of information for families, but smartphones have since taken that spot, relegating televisions to purely entertainment purposes. The reason for this is supposedly the absolute lack of innovation that the TV industry has seen, especially in comparison to the huge strides made by the smartphone and computer industries.
Honor will not compete in price wars?
To this end, George Zhao also claims that the Honor TV will not be competing much in terms of pricing. Instead, Honor will be investing heavily on the R&D side of things to ensure that they can push out “the future of TV”, which he calls Smart Screens. Instead of going head to head with competitors in an already saturated market, he wants to expand the market with brand new high-end and innovative options to push the industry forward.
Honor also wants to avoid direct competition or conflict with already established TV companies. George Zhao tells us how Huawei had previously provided TV chips and software processing for the TV industry, as well as how those connections have helped them in the development of their own product. It makes sense that they wouldn’t want to sully that.
Perhaps most interesting is how the Honor President wants the TV to be the central hub of a household. He claims that the smart screen should become the emotional center of the family as an audio-visual entertainment center, information sharing center, control management center and multi-device interaction center. He also explains that the specs and features should reflect this, though we’re not sure what features he has in mind.
Regardless, it seems George Zhao is incredibly optimistic on the future of the TV industry, as well as extremely confident in his own product. According to the man, the TV industry has barely begun to evolve. He also throws in an interesting little tidbit, saying Huawei themselves may be joining in on the Smart TV market in the future. This is a lot to digest, but we’re confident Honor knows what they’re doing, and we look forward to seeing the results.
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