Huawei has no doubt been the most talked-about tech company in recent times. This is due to the company’s consistent rise but mainly as a result of the US blacklist which was announced in May this year. Before the US clampdown, Huawei was already ahead of Apple in terms of phone shipments and was projected to surpass Samsung in market shares in 2020. Huawei may not have its sight in meeting Samsung’s shipments but founder and CEO, Ren Zhengfei is still confident the company will achieve impressive sales this year.
In an interview with Yahoo Finance, Ren Zhengfei predicted that the tech giant will ship 30% more smartphones globally this year than it did last year, regardless of the blacklist. He hinted that he expects both Huawei and Honor to ship an estimated 270 million handsets globally in 2019. Recall that Huawei was able to ship a total of 206 million smartphones globally last year, according to estimates released by IDC. The figure placed Huawei in the third position behind Samsung and Apple.
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To achieve this predicted shipping estimates, Huawei will be looking to rely on strong sales in China as well as in Europe where Donald Trump’s clampdown hasn’t been effective against Huawei’s smartphone sales. Recent research by Kantar estimated that both the Huawei and Honor brands presently account for 46.1 per cent of the Chinese market in the second quarter. The research firm’s market share figure for Huawei was based on a survey of 27,000 respondents in China in both major and lesser-developed cities.
Huawei had indicated that it crossed 100 million shipments by the end of May. That is before the ban went into effect but since then, Huawei still reported year-on-year growth in its major European markets, UK, France, Germany, Italy and Spain, in the April-June quarter. However, overall sales in the five countries declined by 1.9 per cent on a quarter-on-quarter basis as the negative publicity by the US begins to have an effect on some consumer’s confidence in the brand.
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