Chinese technology giant OnePlus is all set to launch the highly-anticipated OnePlus TV.After gathering ideas from the company’s fanbase for over a year, OnePlus has finally settled on the OnePlus TV moniker for its first smart TV. The official confirmation revealed their ideology behind the name. “No other brand can represent our value, vision and pride better than our own. Hence, the decision to stick with the OnePlus brand name was taken” reads the OnePlus PR. The logo for OnePlus TV was also unveiled in the same thread.
Instead of launching just one TV, OnePlus is rumored to bring a range of Smart TVs, featuring LCD and OLED panels. A certification listing from last week revealed that the company is working on an entire lineup of televisions, between 43 and 75 inches. OnePlus announced its plans to venture into the Smart TV market last year. CEO Pete Lau in a statement back in September 2018 claimed that the OnePlus TV will be a “premium, flagship option”. The plan is to offer “total connectivity” through their lineup. This is a move to counter the emerging dominance of Xiaomi’s Mi TV in the market.
Tipster Ishan Agarwal, in association with My Smart Price, revealed a probable launch date of the OnePlus TV earlier this week. He claims that based on reports from people ‘familiar with the development’, OnePlus will debut its first lineup of Smart TVs between Sept. 25 and Sept. 30. The launch event will likely be held on Sept. 26. The OnePlus TV will be an Amazon exclusive product in India, apart from being sold at the official stores. The company will also sell its OnePlus TVs in China and the US, as revealed in an earlier listing on Bluetooth SIG.
OnePlus is likely to bring their 43-inch TV to India, while the 75-inch model is aimed at the Chinese and US markets. OnePlus TV could be using the Google Android TV platform with minor customizations from OnePlus. “Our homes are starting to enjoy the benefits of smart connectivity. But something as simple as displaying photos from the mobile on the television is still quite challenging. With the introduction of AI our imagination is boundless, and we are looking forward to the future.” Pete Lau added in a media interview.
