HMD Global’s Nokia is back and it seems the company is back with a vengeance. The Finnish company launched its first-ever Android-powered smartphones in 2017 and since then, it has continued to churn out amazing smartphones. In order to make its mark in the global smartphone market, the company’s strategy wasn’t centred on launching new models regularly, neither did it rely on the nostalgic feeling the brand elicits. Instead, the brand indicated that t would push software update promptly to its smartphones. 
Nokia has so far kept with that promise and its effort has not gone unnoticed. Market research firm Counterpoint has crowned the Finnish company as the global leader in smartphone update and security. According to findings contained in Counterpoint Research’s latest whitepaper titled Software and Security Updates: The Missing Link for Smartphones, nearly 96% of Nokia smartphones, sold cumulatively since Q3 2018, is already running on Android Pie or have had an Android Pie update issued to them. This makes Nokia the fastest brand to reach this level. 
Highlighting the whitepaper findings, Research Director, Peter Richardson, noted, “Operating system and security updates are an aspect of Android smartphones that get relatively little attention. In our experience researching the industry, we have seen few brands focusing on this. And perhaps because manufacturers are not talking about it, consumer awareness is also low. It doesn’t appear among the ten features consumers say they care about most, in our research.”
Apart from Nokia, other brands with impressive update pace include Samsung, Xiaomi, Huawei, and Lenovo. Since consumers have started to keep their smartphones for longer, it is just important that OEMs keep their models updated regularly.
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