CMR short for CyberMedia Research, a Gurugram based research firm, has published a report that states Samsung and Realme smartphones, amongst other competitors, have the lowest return rates in India. In simpler words, owners of Samsung and Realme smartphones had to face the least amount of device-related problems, within 6 months of their purchase, which would lead to visiting a service centre.
Moreover, when it comes to problem resolution, Samsung tops the chart with 75%, closely followed by Realme at 71% and Redmi at 70%.
The report highlights the fact that the survey included 4,000 smartphone owners across eight Indian cities and covered a couple of factors that influenced their choice while selecting a mobile phone.
The main factor that affects a customer’s decision is apparently the specifications a particular model offers. Besides, this factor is sub-divided into several features that are as follows:
- Performance: 88%
- Build and Durability: 83%
- Camera: 80%
- Battery Life: 79%
- RAM: 78%
The other factor that heavily influences a consumers choice while selecting a smartphone is after-sales service and return rate which was previously mentioned.
According to the report, Samsung is the clear leader when it comes to after-sales service and locating a service centre at 84%. The companies that secure the second and the third spot in after-sales service include Vivo with 82% and Oppo with 80%.
Furthermore, in terms of ease of locating a service centre, the places held by different OEMs are as follows:
- Vivo (82%)
- Realme (79%)
- Xiaomi (76%)
- Oppo (75%)
Conclusively, the report highlights the fact, even though Samsung might have passed its crown to Xiaomi as the highest smartphone selling brand in India, it still leads the pack in the domain of customer satisfaction and providing the best after-sales service. While Realme, which is a considerably new brand, has managed to bolster a reputable position in a short span of its existence.
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(Source)
