Sony’s market share in the smartphone segment has been declining and the company has already shifted focus from it. Now, a new report has surfaced online which says that Sony will not give up on the smartphone business even though the division is not profitable and even if it loses money.
The company’s head of mobile business recently said in an interview that the company will not leave the Chinese market. He also added that the company will be launching more competitive products to win the market in the 5G era.
Sony Mobile had said that division will be integrated into Sony China Consumer Electronics Business Division to promote cooperation of Sony’s various electronic businesses in terms of personnel, technology, sales channels and infrastructure.
Since last few months, the company has closed down its factory in Beijing, but it has now confirmed that Sony will not withdraw from the Chinese market. It will continue to sell smartphone devices and conduct related marketing activities in the Chinese market. It has also added that the company will provide comprehensive service support for its Chinese customers.
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Sony Mobile has already announced 50 reduction in operating costs and is planning to exit multiple markets, including India, Australia, Canada, South America, Mexico, Africa and the Middle East, etc. The company has confirmed that it will continue to focus on markets such as Japan and Europe and is also aiming to become a profitable business by 2020.
The most recent smartphone launched by the company is Sony Xperia 5 which is now available for purchase in China for 5,399 Yuan, roughly $759. Now, reports indicate that the company is working on a new smartphone which will be powered by the upcoming Snapdragon 865 chipset.
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(Via)
