Malaysia became the first country after China where Huawei released the Mate 30 series. That may bean indication of how high the tech giant regards the country. Not only that, Huawei has also announced an incentive programme for Malaysian app developers in order to inspire them to join the Huawei Mobile Services (HMS) ecosystem. The programme is dubbed Huawei Shining Star Program and Huawei is the first country outside China where is is rolling out. 
The program aims to encourage global developer innovation, in which Huawei has allocated up to USD$1 billion to be invested globally and provide key support for app developers. This includes one-point access and intelligent global distribution for all terminals in all scenarios such as gaming, education, smart home, health related app and others under this program.
Huawei even has a HMS Integration challenge, in which app developers who complete the challenge of completing HMS Integration, get it to work in the Mate 30’s EMUI environment and get it published on Huawei’s App Gallery before a certain time will get some big prizes including cash. For example, if app developers complete the challenge before 31 October 2019 they will get a MYR500,000 awards package comprising MYR250,000 in ATL resources, MYR200,000 in media resources and MYR50,000 cash.
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The HMS core systems is built to be as familiar as possible for both users and developers, being equipped with necessary tool kits for messaging, notifications, in-app purchasing and more. Huawei claims that there are over 43,000 apps available in the HMS ecosystem as of July. Locally, apps such as Fave, Astro Awani, The Star, Dim Sum, Sunway Pals, RHB Now and more have successfully been integrated into the HMS.
Huawei has even dolled out grants to the University of Malaya and Universiti Teknologi MARA to encourage local institutions to build a talent pipeline and ensure industry-ready talents for app development.
