Avi Cloud (AVC) has shared new monitoring data which reveals that the Xiaomi has been named the leading company for the Smart TV segment in the Chinese market for the month of August 2019.
As per the list, Xiaomi was followed by Skyworth, Hisense, TCL, Changhong, Haier, Konka, Cool, Philips, and Samsung to make the top 10 smart TV companies of the Chinese market for August this year.
Prior to this, the data coming from three research institutions — Aoweiyun.com, Qunzhi Consulting, and Zhongyikang showed Xiaomi Smart TVs as to be leading in the first half of this year in terms of shipments in China.
For such success in the Smart TV segment, Lei Jun, CEO of Xiaomi attributed it to “continuous innovation”. He cites the example of a 65-inch TV which won the “Color TV Innovation Product” award at the China Intelligent Display and Innovation Application Industry Conference.
Previously, the company won several awards, including “2019 Top Ten TV Awards”, “High-end Smart Product Award”, “Disp Grand Prize-AIoT Technology”, and has managed to establish its presence in budget as well as premium smart TV market.
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Lu Weibing, President of Redmi brand said that the reason behind Xiaomi’s success in the Smart TV market is mainly four — easy to use system, rich content library, interconnected IoT appliances, and high quality.
The Xiaomi Smart TVs come with MIUI TV operating system based on Android TV and have the company’s own custom user interface named PatchWall which provides an interactive experience to the users.
It’s noteworthy that Xiaomi’s success in the smart TV segment isn’t limited to its home country China. The company is also the leading brand in the Indian market, where it started selling televisions just few years ago.
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