Google is set to launch its latest flagship smartphones, the Pixel 4 lineup at the “Made By Google” event which is scheduled for the 15th of October. A day before their announcement, tipster Ishan Agarwal has shared a Tweet claiming that the company will discontinue the Pixel 3 and Pixel 3 XL after the launch of its latest high-end devices.
This is the Google Pixel line-up for this year and a comparison image for the same: Pixel 4, 4XL, 3a and 3a XL. Found the same marketing image as well. Looks like Pixel 3 will be discontinued after all. #Pixel4 #madebygoogle pic.twitter.com/XJDDCbkCFa
— Ishan Agarwal (@ishanagarwal24) October 12, 2019
Noteworthy, this would be the first time that Google adopts this strategy. After the launch of the Pixel 2 in the October of 2017, Google continued selling its predecessor, the original Pixel at a discounted price. A similar policy was adopted last year when Google Pixel 3 was launched, as the company continued selling the Pixel 2 at a lowered price to entice customers looking for an economical handset.
In 2018, Google has launched two affordable siblings of the Pixel 3, dubbed the Pixel 3a and the Pixel 3a XL, they naturally have watered down specs in comparison original handset. Nonetheless, they retain the same camera sensors and exceptional photography performance that Pixel 3 is known for.
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Therefore, Google no longer needs to sell the Pixel 3 and Pixel 3 XL at a lowered price after the launch the of Pixel 4 lineup as it isn’t a very profitable scheme for the company. Moreover, due to poor sales of Pixel 3 lineup, the company has already slashed its price permanently by $ 300. Consequently, the difference between the price of the Pixel 3 and Pixel 3a lineup is just $ 100. Henceforth, it won’t make much sense to reduce their price any further.
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