Xiaomi recently launched its new Mi TV 5 and Mi TV 5 Pro lineup in its home market China. At the launch event, Xiaomi TV’s general manager Xiao Xiao conducted an in-depth discussion session where he shed light on various aspects of the smart TV.
The new lineup of Smart TVs from Xiaomi comes with Quantum Dot display which offers better picture quality and is technically heading towards high-end segment. As for the OLED TVs, the company’s executive said that they will definitely work on it and is expected to launch the same in the first quarter of this year.
Li Xiaoshuang also stressed that in addition to OLED TV, Xiaomi is still working on real 8K resolution, including multi-screen TV, MINI LED, 8K full-process, etc. and added that there will be more products in the future.
As for the performance of Xiaomi in the market, Li Xiaoshuang, General Manager of Xiaomi TV said that from the first quarter of this year to the third quarter, Xiaomi TV have ranked first in terms of shipments. He added that the company took six years to reach this stage and find the best direction to move forward.
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In the third quarter of this year, the sales of televisions was worth 26.67 billion, which represents a year-on-year decline of 10.5 percent, indicating that the slow is gradually entering double digits. While Xiaomi has also suffered due to this slowdown, its performance has been quite good.
As for the components, the company revealed that its suppliers for display panel ranges from Huaxing Optoelectronics, Samsung, and BOE and the company is also looking to LD Display. The company is also attributing its success to the aggressive pricing and value-for-money offerings.
The newly launched Mi TV 5 Pro lineup comes in three variants — 55-inch, 65-inch, and 75-inch, costing 3,699 Yuan (~$537), 4,999 Yuan (~$713), and 9,999 Yuan (~$1,425) respectively. On the other hand, the standard Mi TV 5 comes in same variants and costs 2,999 Yuan (~$428), 3,999 Yuan (~$571), and 7,999 Yuan (~$1,142).
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(Via)
