Market research firm Canalys has revealed new data about the smartphone market share for the European market. In the data, South Korean giant Samsung emerged as the leading brand with around 35.7 percent market share.
Following Samsung is Huawei, which has managed to capture around 22.2 percent market share and US-based Apple got the third spot with around 18.6 percent market share. Xiaomi, the Chinese brand has come fourth with around 10.5 percent market share.
Now, Lu Weibing, an executive of the Chinese company said that the company is now aiming to take on the likes of Samsung and Apple to get a bigger market share in the European market.
For the third quarter of this year, i.e. Q3 2019, Xiaomi capture 10.5 percent of the European market, representing growth of 73 percent with shipments of 5.5 million smartphone units.
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In comparison, Samsung sold 18.7 million units while Huawei and Apple 11.6 million and 9.8 million phones in the third quarter of this year. HMD Global, the company behind Nokia-branded smartphones, is ranked third in the market with 1.8 percent share and shipments of over 900,000 units.
Xiaomi has been growing rapidly in several markets, including India. As per the Counterpoint Research, Xiaomi is dominating the Indian online smartphone market with a market share of around 38 percent while Realme is the second brand with a growth of 4.5 times compared to same period last year.
In the online sales market in India, Samsung comes third, thanks to the South Korean company’s online-exclusive Galaxy M-series which is now being made available in the offline market as well. Vivo and OnePlus have grabbed the fourth and fifth position while Vivo is ranked first when it comes to low-end segment.
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