Samsung has just launched the ultimate TV for those that love watching movies or sports on very big screens. The South Korean tech giant has just launched it’s ‘The Wall’ lineup of TV. It arrives in 146-inch, 219-inch, and 292-inch models and will set users back for a massive Rs. 3.5 crores, Rs. 12 crores, excluding taxes.
Reportedly, Samsung is targetting the ultra-high net worth individuals with this product. The company is hoping to sell at least 25 to 30 units of the massive display by 2020 while generating 12 million USD in revenue (roughly 85 crores INR or 84,403,200 CNY). According to Puneet Sethi (Vice President, Consumer Electronics Enterprise Business, Samsung India), The Wall display has great potential in the Indian subcontinent which is home to approximately 140 billionaires and over 950 multi-millionaires.
Samsung aims to sell 25-30 models in the first year which is also projected to rise to 100 units by 2021 and 200 by 2022. Sethi also stated that the added revenue in the arriving years could bring in a revenue of 65 to 70 million USD by 2022.
Specifications and Features
Samsung’s ‘The Wall’ display arrives in three different sizes starting from 146-inch, 219-inch, and 292-inch. Notably, it is the company’s first modular MicroLED display which has been introduced in India. One of the reasons for the staggering price is the technology behind the display itself. According to Samsung, The Wall optimizes picture quality scene by scene, regardless of the original source resolution. It achieves this thanks to the Quantum Processor Flex enabled with AI picture quality engine.
Editor’s Pick: Samsung may lose Huawei, one of its biggest clients, in the next 5 years
In other words, Quantum Processor Flex is a machine learning program that enhances the video being displayed on the screen. It does this by analyzing millions of image data to automatically calibrate the original low-resolution image according to the display. The Wall can also be connected to any operating system through a physical HDMI input.
When the screen is not in use, The Wall goes into ambient mode displaying a variety of curated art from paintings, photographs, video art to customizable pictures with digital frames. It features a 0.8mm pixel pitch technology for immersive viewing and with a depth of 30mm, it is slim, bezel-less and blends seamlessly into its surroundings.
The 146-inch model supports 4K UHD definition, while the 219-inch arrives in 6K and the 292-inch supports 8K resolutions. The Wall features AI upscaling for varying resolutions, Quantum HDR technology, peak brightness of 2,000 and a 120Hz refresh rate. All of this translates to a rich visual experience meant for home cinema and gaming as well. Lastly, The Wall also arrives in a professional version that is made for high-end businesses and retails spaces and is called The Wall Pro
UP NEXT: Redmi K30 5G will use the world’s first Sony IMX686 64MP camera sensor
(Via)
