In a recent interview, CEO of OnePlus Pete Lau talked about the development of OnePlus as a brand, their product vision and how they design their devices. We get some pretty interesting insight into the CEO’s views on his own company, as well as their principles and philosophies when it comes to their future products.
According to Pete Lau, OnePlus carries over all their best features to their next devices because they add value. “A lot of the differences between high-end mobile phones and ordinary mobile phones are in the details. If you use 90Hz, you can’t go back to 60Hz.” He said that when you buy a $1,000,000 car, the main concern isn’t how powerful the engine is, but rather the details and workmanship.
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When asked why OnePlus doesn’t push ads in their OS like other manufacturers, Pete claims that the company makes decisions based on user experience. If an addition doesn’t add anything to the user experience, then the company won’t add it to the device. They also decided to remove the headphone jack from the OnePlus 7T Pro however, so yeah.
The interviewer goes on to ask if this would seriously effect their revenue, Pete Lau claims otherwise. He believes that if a product is well-made, it will naturally make money. “I have no ads, but I can make money by selling my devices a little more expensive.” He also addresses the increasing OnePlus prices, claiming that the company doesn’t strive towards making cheaper devices, but rather devices that represent a good value for money.
Finally, Pete Lau also tells us that the OnePlus TV is set for a China release sometime next year. He had earlier hinted that the company was working hard to launch OnePlus TV in North America, Europe and China regions as soon as partnerships are established with most of the local and regional content providers.
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