For most manufacturers that started off as online brands, the importance of having an offline presence cannot be overemphasized. So it is no surprise that a certain part of their expenses for the year goes to offline expansion.
OnePlus is one of the phone manufacturers that began as an online-only company but has steadily been creating an offline presence with the establishment of experience stores and partnerships with retail chains. The latest news says they have partnered with SRK Group to expand its offline presence in India.
The partnership with SRK Group will result in the availability of OnePlus products in several stores across Mumbai. SRK Group is known as a major distributor in Mumbai with over 1800 retail outlets across the city.
OnePlus has set a 2020 target of 100 experience stores in 50 cities including Tier-II cities across India as well as presence in more than 2000 offline retail stores. The partnership with SRK Group should get it closer to its goal.
India is a key market for OnePlus and the manufacturer has shown it in more than one way. Its OxygenOS has special features designed for India such as Smart SMS, Cricket Scores, and a smart gallery with free cloud storage service. It has also launched some of its products first in the country before any other market such as the OnePlus TVs and the OnePlus 7T.
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