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The Samsung Technology & Advanced Research Labs (Star Labs) teased a product called NEON this week. They’ve suggested that they’ll be revealing the details on this mysterious product at CES 2020 – that’s just a few short weeks away. We’ve gleaned just a little bit of information on what NEON could be based on what’s already out there so far.

NEON exists on the internet right now on Twitter, Instagram, and Facebook, and has a domain of its own at NEON.life – originally registered on October 9, 2019. The website suggests that it’ll be “COMING JAN 2020” – which aligns with the social networking messaging which says they’ll appear at CES 2020.

From what we already know, Neon appears to be like some kind of mysterious artificial intelligence (AI) project. According to a tweet by Bo Moon, Head of Strategy at STAR Labs, he’s “Been working late nights and weekends and totally feeling that start-up life again. Looking forward to unveiling the new company with the team at #CES2020 in January. You won’t want to miss this…”

Then later on December 16th, President and CEO of STAR Labs, Pranav Mistry, went and tweeted that “for past few years, I have been working on something exciting. FOLLOW @neondotlife to learn more. Please SHARE and ask your friends to join, too. http://neon.life”. The mystery only seems to thicken the more we know.

Samsung has teased that NEON will be a “human-level AI,” but it may heavily depend upon access to a working 5G network. The aim of developing the AI is to offer human beings a unique experience with their electronic assistant. If it’s anywhere near as good as the team claims, then Alexa and Siri should probably be worried about NEON. NEON’s site doesn’t divulge anything, but we’re definitely looking forward to how it turns out.

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