On 26th December 2019, Oppo unveiled new products which included the Oppo Reno 3 series of smartphones alongside its Oppo Enco Free first truly wireless earbuds. After the launch event, Wu Qiang, the Vice President of Oppo and Global sales President, talked about the current state of smartphone manufacturers and their positions.
According to the senior executive, the top smartphone OEMs are unlikely to die out soon or go out of business but the rankings are expected to change soon. In other words, the current South Korean leader, Samsung, might be dethroned while other companies may also rise higher.
Wu Qiang also mentioned that the rankings and its changes will depend on which smartphone maker makes the least number of mistakes. He believes that the rapid development of 5G smartphones makes 2020 seem unpredictable. Thus, the Vice President stated that no major mobile OEM will die out but the rankings will change, judging from the current momentum.
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Currently, Samsung sits at the top with a total market share of 22.9 percent while Huawei follows close behind with 17.7 percent market share, according to data from Q2 of 2019. Apple arrives in third with 10.2 percent market share while Xiaomi and Oppo are in the fourth and fifth positions with 9.7 percent and 8.9 percent respectively.
Since notable advancements in 5G networking are still limited to a few countries like China, Chinese OEMs like Xiaomi and Oppo may be able to bring a change in the rankings in 2020. According to Wu Qiang, Oppo will have to “return to its duty” and insists on doing “the right thing” that will help it adapt better in the volatile industry. The company is set to launch 5G smartphones next year and is also looking into diversifying to include IoT (internet of things) devices to further its expansion.
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(Via)
