Earlier today (2nd January 2020), Lei Jun, Co-Founder and Chairman of Xiaomi Group, shared the official new colorful logo of Xiaomi for its 10th anniversary on Weibo.
According to the post, a short video reveals the bright new logo which carries multiple different color schemes. Each of the four dots in the logo is from unique colors and highlights the theme of the 10th anniversary.
Xiaomi was founded on 6th April 2010, in which the founding members and then employees shared a symbolic meal (Xiaomi porridge) together. According to Lin Bin (Co-Founder and President), the small team of 13 people present during the founding day had contributed greatly to the company and still play important active roles.
Xiaomi has since been one of the most popular smartphone brands in the world. It is currently the top selling smartphone brand in India and is also relatively popular in its home country, China. The company was also one of the first to successfully pull off the online operations business sales model, where the company initially only sold its handsets online with little to no expenditure being incurred on advertising.
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Currently, Xiaomi is the 4th most popular smartphone brand in the world and is also the fourth, and one of the only, companies to have self-developed a smartphone chipset. Notably, in July 2019, the Chinese tech giant joined the Fortune 500 global list and was ranked 486th. Forbes also awarded Xiaomi for being China’s Most Innovative enterprise in June 2019.
The list of achievements goes on as the company has undoubtedly seen great success over the course of the decade. Xiaomi is best known for its smartphones but is also known to often offer products in any and every line of consumer-grade electronics.
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