In a bid to reduce reliance on third-party suppliers, leading smartphone makers like Samsung and Huawei have ramped up usage of their own chipsets for products. According to IHS Markit, this is causing a major shift in the market.
The report shows that both Samsung and Huawei have expanded their in-house chipset shipments by more than 30 percent in Q3 2019 compared to the same period last year. In line with this, the share of Qualcomm fell by 16.1 percent during the same time.
Further, it has been revealed that South Korean giant Samsung used its own Exynos processor in about 80.4 percent on its mid-range smartphones in Q3 2019, up from 64.2 percent in 2018. Overall, the Exynos chipset were found in 61.4 percent of smartphones coming from Samsung during the same quarter.
On the other hand, Huawei used its own Kirin lineup of processors in 74.6 percent of the smartphones that the company shipped in the third quarter of 2019. This represents an increase from 68.7 percent one year earlier, according to IHS.
This is a major shift for the Chinese giant which previously used its Kirin chipsets mainly on flagship smartphones. However, it is now expanding the usage of its own Kirin processor for mid-range devices as well.
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The report from IHS adds that Qualcomm’s portion of Huawei shipments decreased to 8.6 percent in the third quarter of 2019, down from 24 percent in the third quarter of 2018. On the other hand, MediaTek increased its share of Huawei phones, rising to 16.7 percent in the third quarter, up from 7.3 percent a year earlier.
However, at the same time, both Qualcomm and MediaTek are fighting fiercely to maintain and grow their market share. With the likes of Xiaomi, Oppo and Vivo being the major customers of Qualcomm and MediaTek, the competition between these two chipmakers is heating up.
Qualcomm retained the highest share in the global mobile processor market in the third quarter of 2019 with a 31 percent share, followed by MediaTek at 21 percent. Samsung’s Exynos and Huawei’s Kirin recorded 16 percent and 14 percent market share, respectively.
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(Via)
