Over the years, smartphones have steadily seen upgrades in their displays and each successive year has come with its own innovative upgrade to the display technology. Yesterday, there was a proliferation of punch-hole displays and adoption of higher display refresh rates. This year isn’t likely going to be different as there are already glaring signs that OEMs will still focus heavily on improving the display quality on this year’s flagships.

BBK subsidiary OPPO has revealed that it is teaming up with renowned display firm Pixelworks to help develop displays on its new smartphones. According to a statement by James Wang, VP, Supply Chain of OPPO, it wants to “push the boundaries of high refresh rate displays with key technologies from Pixelworks that enhance motion appearance, color depth and clarity of smartphone displays.”

“It is our pleasure to be working closely with Pixelworks as OPPO Group companies prepare to shake up the mobile world with breakthrough imaging advancements that will redefine the standards of visual quality in smartphones, delivering experiences that are unforgettably smooth, immersive and authentic as life itself”, the OPPO VP stated.

Recall that Pixelworks’ display technology has featured on devices like the Nokia 7.2 which was received rave reviews for its amazing display which made “movies, TV shows, and YouTube clips much more enjoyable”. If the display on a mid-range smartphone can receive such commendations, there is no doubt OPPO’s partnership with Pixelworks will result in some interesting displays.

Both companies expect to launch the first device built as a result of this collaboration in the first half of 2020. OnePlus had earlier hinted that it is also working on advanced displays for its upcoming smartphone. So, apart from upgrades in cameras and processing power, display screens will likely steal the show this year.

 

(source)