Smartphone brands compete in a market filled with tough competition. To stay relevant, the OEMs must resort to various ad campaigns and even quirky challenges to stand out. This holds true for Redmi as well since its Vice President and General Manager, Lu Weibing, plans to challenge the Redmi Note 8 in the harsh environment in Antarctica.
According to the senior official, the Redmi Note 8 will face the sub-zero temperatures in the most barren continent in the world on 17th January 2020. The announcement of the Herculean challenge was issued on Weibo, the Chinese microblogging website, on Lu Weibing’s official account.
In the post shared, a poster was attached alongside a message. The image was of the southernmost continent while the message mentioned the challenge. Lu Weibing said that Antarctica is colder than Beijing and that is where the Redmi Note 8 will persevere. From the poster, it can be surmised that the smartphone is going to be sent to Antarctica to be tested in extreme conditions.
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The temperature in the region can fall way below 0 degrees Celsius, even reaching -60 degrees Celsius. This is way beyond the optimal functioning parametres of any consumer-grade electronic product. In other words, it remains to be seen if the Redmi Note 8 can survive the freezing temperature in this challenge.
For those unaware, the Redmi Note 8 is a mid range smartphone that was launched back in September 2019. It features a quad camera setup and is protected by Corning’s Gorilla Glass protective layer. The handset is water and dust proof as well and the company must be really confident with its durability to put it through such a hard test. Notably, the challenge is also indicative of the company providing tough smartphones, as even the Redmi Note 7 series (Little King Kong) underwent a harsh test that put its glass protection to the test.
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