British brand financial consulting company BrandFinance has released its 2020 500 Most Valuable Global Brands. The list contains what the company says is the most valuable brands in the world as of January 2020. As expected, US companies dominate the first six spots while Chinese firms occupy the next 3 spots. The top 10 is completed by a South Korean company which is Samsung. 
US e-commerce giant Amazon emerged as the most valuable brand globally with a brand value exceeding US $220.7 billion. This is said to be an increase of 17.5% over last year. These increases are due to Amazon’s expansion in cloud computing, streaming media, consumer electronics and logistics.
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Tech giant Google came in second with an estimated brand value of more than US $159.7 billion. This represents a year-on-year increase of 11.9%. In third place is yet another tech company Apple with a brand value of more than US $140.5 billion. However, Apple’s value saw a year-on-year decline of 8.5%.
At the 4th to 10th places are Microsoft (US $117 billion), Samsung (US $94.4 billion), Industrial and Commercial Bank of China [ICBC] (US $80.7 billion), Facebook (US $77.9 billion), Wal-Mart (US $ 77.5 billion), China Ping An (US $69 billion) and finally, Huawei with an estimated brand value of $ 65 billion.
Also worthy of note is that in terms of industry classification, technology companies have the highest value in the top 500 with a total of 46 companies with a value of more than US $986.5 billion. By region, U.S. companies have the highest value with 205 companies valued at more than US $320.4 billion. China comes second with 70 companies in the top 500 and a cumulative share of 18.9% and total brand value of US $133.4 billion.
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