Apple seems to have made a comeback in India in Q4 2019, according to the latest Counterpoint Research report. The Cupertino giant was one of the fastest-growing brands in India in the last quarter of the year, threatening the current premium segment leader, OnePlus.
According to Counterpoint, Apple’s iPhone XR and the iPhone 11 have sold really well in the country. The company reportedly registered a staggering 41% YoY growth in Q4 2019, grabbing a 2% market share of the highly competitive Indian market. In comparison, Apple’s shipments had declined by nearly 43% in India in 2018.
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Apple’s aggressive pricing and channel strategies seem to have paid off. First, the price cut on its iPhone XR model made it the best selling iPhone in Q2 and Q3 of 2019 in India. Then, the company released the new iPhone 11 series in September, making it the fastest rollout of a new iPhone lineup in India! This, paired with the no-cost EMI and HDFC festive cashback offers on the new iPhone 11 models helped Apple grab a small chunk of the market share in India at the end of last year.
Local manufacturing was one of the biggest changes made by Apple in 2019. Foxconn’s Sriperumbudur factory in Chennai is assembling the iPhone XR while Wistron’s Bengaluru facility is assembling the iPhone 7. Local manufacturing has helped the company offer aggressive price cuts as well as offers to woo in more sales in the festive period. Also, the new iPhone 11 was launched at a cheaper price point than the 2018’s iPhone XR, further boosting Apple’s sales in the last quarter of the year.
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(Via)
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