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Earlier today (30th January 2020), Canalys, an analytical reporting firm, published its report on the global smartphone market for Q4 in 2019. In the figures shared, it was observed that Xiaomi stood out by achieving the highest growth percentage in comparison to other major brands like Samsung, Apple, Huawei and more.

According to the analysis, the Chinese tech giant shipped 33 million smartphone units in Q4 of 2019, a notable jump over just 26.8 million from 2018. The figures also accounted for Xiaomi having a 9 percent market share over 7.3 percent back in 2018. This marks an overall annual growth of 23 percent, which also made Xiaomi the only company with a double digit growth rate in the list with other major OEMs.

Xiaomi
Global Smartphone Market Growth Rate for Q4 2019 (Image Via Canalys)

Furthermore, the report also revealed the overall annual market share which had Samsung come out in the lead with a market share of 21.8 percent in 2019. Huawei arrived at a close second with 17.6 percent while Apple and Xiaomi took third and fourth positions with 14.5 percent and 9.2 percent respectively. Oppo falls just behind Xiaomi and has a market share of 8.8 percent, according to Canalys’ 2019 market share report.

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As seen in the report, Apple outperformed expectations after its iPhone 11 series weer successful beyond analysts’ expectations. This caused the Cupertino-based giant to have the highest market share with 21.3 percent in Q4 2019. But unlike Xiaomi with its sizeable 23 percent annual growth rate over 2018, other OEMs barely came close.

Xiaomi
Global Smartphone Market Share and Annual Growth for 2019

Apple saw a healthy 9 percent growth but Samsung and Oppo saw a meagre 1 percent and 2 percent growth respectively. On the other hand, Huawei’s growth saw a decline rather than growth of negative 7 percent. This is likely due to its increasing fiction with the US Government and rising difficulties in other European regions for 5G development.

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