In recent years, Apple has been focusing its efforts in diversifying its electronics product offerings. One of its most popular endeavors is its Apple Watch series, which is a successful wearable lineup. Now, a report suggests that it has outsold Swiss branded watches in 2019.
According to Strategy Analytics, a researching agency, Apple’s sales estimates indicate that the Cupertino based giant has sold more watched in 2019 than all of the popular Swiss watchmakers. The figures reveal that the smartphone OEM sold 30.7 million Apple Watches last year. This figure marks a significant bump of 36 percent year on year growth over 2018.
In comparison, Swiss watch brands, altogether, sold over 21.1 million units in 2019, a notable fall of 13 percent in total sales over 2018. It indicates the still growing wearables market with Apple’s smartwatch offerings being a big hit in the market. Unfortunately, since Apple doesn’t publicize exact sales numbers, the figure above has been compiled after collecting data by various vendors by Strategy Analytics.
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Neil Mawston, Executive Director of Strategy Analytics, stated that “Analogue wristwatches remain popular among older consumers, but younger buyers are tipping toward smartwatches and computerized wristwear.” This implies that the youth are more likely to buy a smartwatch over a traditional wristwatch, showcasing a change in generational preference in recent years.
Furthermore, another analyst from the research firm also stated that brands like Swatch, TAG Huer, and Tissot need to hurry if they wish to jump onto the smartwatch bandwagon. Again implying that the younger generations prefer digital watches over conventional analog watches. Notably, Apple’s Q1 2020 earnings for wearables and other IoT devices (internet of things) are expected to bring in 10 Billion US Dollars, a number that is higher than the revenue generated by its Mac computers.
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