In a bizarre yet unique move, Samsung Electronics has launched a new service for its users or “potential” customers in South Korea. The company is offering a new smartphone delivery program which will bring Galaxy S20 devices to users home to test the new product before buying it.
The move has been made due to the ongoing epidemic caused by the recent Coronavirus outbreak. After the cancellation of multiple promotional events, including MWC 2020 in Barcelona, Samsung is taking its smartphones door to door with a more direct approach to promotion. This also highlights the growing trend in the smartphone industry regarding special schemes being launched after the losses are being incurred due to the viral outbreak.
According to analysts, the Coronavirus incident will have China see smartphone sales being slashed by half in the first quarter of 2020. Similarly, Apple stated that it is unlikely for the brand to meet its sales target which was set just three weeks ago, another negative trend that is being observed by other major players in the market. China.
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Thus, Samsung has decided to reduce the number of “experimental zones” where potential buyers can try out new Galaxy smartphones before purchase. This will likely help to prevent the spread of infection as even the “Galaxy fan parties” have been canceled. The South Korean tech giant is only planning on hosting 9 such zones in its local country for the Galaxy S20 series, which is a drastic fall from 130 for the Galaxy Note 10 series alone.
For people living in South Korea, Samsung is offering 24 hours delivery service with official executives dropping off a Galaxy S20 smartphone directly at their homes. After this, another delivery worker will show up later to collect the device as well. This is done to prevent more chances of the virus spreading by curbing the number of people involved with a single test smartphone. As of right now, it is only available in some parts of South Korea.
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(Via)
