UPDATE:
OnePlus has revealed more details about its new visual brand identity.
The new identity makes some tweaks in the company’s traditional logo and NEVER SETTLE fonts. The company’s brand identity will still be focused on its iconic red and supported by a secondary palette of cyan, green, indigo, magenta, and yellow.
The company claims this gives a more balanced feel to its visual identity.
Here are the changes made to the brand identity in detail.
OnePlus Logo:
- Increased the thickness of the OnePlus box
- Introduced a new curvilinear 1 inside the box
- Plus sign is bigger and thicker
- OnePlus Text is without a box and the font is bolder
NEVER SETTLE Text:
- Box removed
- Font changed to give it a younger appeal
- Only first alphabets capitalized and the font is longer too
Original Story as follows.
OnePlus had recently teased to announce something new on 18th March which was later confirmed to be the company’s new branding. Yesterday, the new logo of the Chinese smartphone maker was leaked online.
Now, keeping its promise, OnePlus has today officially revealed its new logo which is now live on the company’s website. We checked the company’s official website of several countries including China, India, and the United States and almost all of them now carry the new logo. However, at the time of wiring this, the Australia website and the Global website still has the old logo.
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Zhang Xuan, an executive at OnePlus said that the redesign of the branding comes as the company needs to re-examine and refine from multiple dimensions such as company strategy, brand positioning, users, cultural background, media changes, as well as laws and regulations.
As for the new logo, the icon remains mostly unchanged but the text is now different. The font that the company has used is a bit heavier, making it line up closely with the branding of the recently launched OnePlus 7T series.
Since the new logo has been officially revealed, we now expect the company’s upcoming flagship smartphones — OnePlus 8, 8 Pro, and 8 Lite to carry this new branding, on the device as well as packaging.
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