Apple Inc, the popular smartphone manufacturer, will now restrict the number of purchases of iPhones in its online stores. This policy will extend to numerous countries including the US and China and will effectively limit a user to just two iPhone units per person.
This move arrives after the Cupertino based giant closed down all off its offline physical stores in China, due to the growing fear and implications of the Coronavirus outbreak. For those unaware, China was ground zero for the new strand of coronavirus. The infection has now grown into a global level threat and has been officially classified as a pandemic by the World Health Organization (WHO).
So if one is trying to buy more than 2 units of Apple iPhones, a prompt will inform the user that will prevent customers from buying any more. Previously, the only time Apple had introduced such a policy was for the original iPhone, which was launched back in 2007, to prevent the resale of its groundbreaking smartphone back then. A few other countries on the list include Hong Kong, Taiwan, and Singapore as well.
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The purchase limit is also indicative of the impacts of the COVID-19. During its first major outbreaks in Mainland China. The Chinese government had shut down areas with high worker counts, such as factories and production lines. Thus, Apple was one of the many companies that suffered from this shutdown. Since then, operations have resumed but the damage has already been done, and global iPhone shipments are expected to fall due to limited supply.
Apple’s CEO, Tim Cook, even wrote a letter warning its investors, informing them that the likelihood of the initial revenue projection being met is low. Its Q1 earnings will see a notable fall due to the coronavirus outbreak, but things should stabilize soon. Although the viral infection started in China, it is currently confirmed in upwards of 170 countries. Hence, its effects are more universal than a localized incident in Southeast Asia. So readers are advised to stay safe and exercise reasonable levels of precaution.
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(Via)
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