Due to the Coronavirus pandemic, multiple smartphone brands in India are struggling with various issues. As of right now, most production lines in the country have been shut down due to a Government mandated lockdown, while offline stores that are deemed non-essential are also to remain closed. Thus, OEMs are now reducing their offline workers while also looking for rent waivers.
Since the physical stores cannot remain open and bring in no value or sales. Smart brands are downsizing their employees that act as in-store promoters or salespersons, and are also looking into getting waivers for the rent from landowners of their stores. Xiaomi is one such company that is seeking for a waiver of at least three months.
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On the other hand, companies like HMD Global and Lenovo–Motorola are now reducing the number of offline workers for their stores and are also cutting incentives for retailers. According to official announcements, these stores are sitting on inventory and will likely not be making any sales for at least a whole quarter.
For those unaware, a new strand of Coronavirus had been discovered in China. Since then, the viral infection has spread to upwards of 170 countries and has been recognized as a global pandemic. It is highly infectious with a number of confirmed cases has crossed a million a few days ago. Thus, various governments like India are taking drastic measures and lockdowns to help curb the infection spreading any further.
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