Earlier today (10th April 2020), a senior executive of Nubia announced that the company will be revealing its new brand logo soon. The announcement was made on Weibo, the Chinese microblogging website, on the official account of Nubia’s President and Co Founder, Ni Fei.
In the Weibo post, Ni Fei shared an image poster. This picture showcased Nubia’s current brand logo, which was being peeled off. This offers just a slight view of the upcoming new brand logo underneath, like a sticker being removed. The brand logo we see today is etched in white on a red background, while the yet to be announced one features the inverse, with red branding on a white background.
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Unfortunately, the image shared doesn’t reveal even a single letter of the new logo. So, it is unclear if the change will be drastic, or whether the company would go for a more sober look; something that brands tend to lean on after a certain period of time. What we do know so far is that the new branding will be unveiled on 13th April 2020, which is on a Monday next week. So stay tuned for more.
