Earlier this year, one of the biggest smartphone conferences, MWC 2020 (Mobile World Congress) got canceled due to fears regarding the Coronavirus. Now in a similar fashion, the IFA Berlin 2020 event has been canceled as well. However, the event may still be hosted, albeit through a live stream online.

The IFA Berlin 2020 was supposed to be held later this year in September 2020. But the local government has banned all events with more than 5,000 participants until the 24th of October 2020. Although, it may still be hosted online as the organizers suggest. In a Twitter thread by the official handle of the IFA Berlin, six tweets were shared, that talked about a “new innovative concept design” that they plan on adopting for these “unprecedented times.”

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In the thread, IFA Berlin stated that the event is the world’s most significant trade show for consumer electronics and home appliances, but despite it, the event cannot be held this year due to the ongoing pandemic. However, they also tweeted out regarding organizers looking into other alternatives and that the planning is already in the advanced stages.

IFA Berlin
IFA Berlin (Source: https://www.flickr.com/photos/jamescridland/233082614)

Events like the IFA Berlin 2020 are important for brands, manufacturers, and retailers. So, they plan to present the details of its updated concept for this year’s event in the near future. As it stands right now, the pandemic is still a cause for major concern, so an online stream would likely be the most obvious answer to the obstacle. However, we will have to wait for an official announcement before confirming anything.

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