On 29th April 2020, Xiaomi launched the Mijia DC Inverter tower fan on the Xiaomi Mall platform. The product was put on crowdfunding and users had to pledge 299 Yuan (roughly 42 US Dollars) for the company’s first tower fan. However, it seems that the product was extremely successful in China, as it has managed to amass 3 million Yuan (roughly 425,000 US Dollars) in just one day.
In just 24 hours, Xiaomi’s first tower fan saw explosive popularity right from the get-go. According to official stats, around 21,310 individuals have supported the product, with the amount being raised totaling 3,100,516 yuan. Notably, this high amount crossed the original crowdfunding target that Xiaomi had put up by about 2,073 percent, which is quite impressive.
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The Xiaomi Mijia tower fan will now be available via the Xiaomi Mall platform. It is currently priced at 349 Yuan (roughly 50 US Dollars) and will officially launch on 15th March 2020. The tower fan is a first for the company and utilizes a brushless fan. This helps in creating a random wind output pattern, which helps in making the air feel more natural like a breeze. It is said to give out gentle air that is quiet and stable.
The maximum air volume can reach up to 541 cubic meters, and support 150 degree wide air supply. It is a smart product and thus, can be connected to the Xiaomi smart home application. In other words, it can be linked across various different smart home products under the Xiaomi Mijia brand.
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