In a smart move to push forward the connected car technology, Hyundai Motor Company and Kia Corporation have inked an agreement with Baidu Inc., the renowned Chinese tech giant. The agreement signed between them is a crucial step toward developing advanced automotive technologies.
The signing ceremony, held at the prestigious Yosemite Hotel in Beijing, China, saw the presence of key personnel from all participating entities. Notable figures such as Song Chang-hyun, Head of Advanced Vehicle Platforms (AVP) of Hyundai and Kia, and Wang Yunpeng, Head of Baidu IDG and Vice President of Baidu Group, were among the attendees.
The primary objective of the collaboration is to lead innovation in the connected car market, especially in China’s growing automotive industry. Through this partnership, Hyundai, Kia, and Baidu aim to not only meet but exceed the evolving demands of consumers by delivering unparalleled value through technological advancements.
A key aspect of the deal involves using Baidu’s Smart Cloud to create solutions that meet China’s strict data rules. Moreover, the collaboration will delve into connectivity, autonomous driving, intelligent transportation systems, and cloud computing, paving the way for a new era of mobility solutions.
The significance of this partnership extends beyond mere business objectives. It represents a strategic alignment between Hyundai Motor Group’s long-term software strategy SDx and Baidu’s technological prowess in connectivity, AI, autonomous driving, and search engines.
This partnership builds on successful teamwork between Hyundai, Kia, and Baidu since 2014. Together, they’ve created various connectivity systems like navigation, voice recognition, and smart content services.
In a joint statement, Hyundai and Kia expressed their commitment to establishing a robust ecosystem for connected cars in the Chinese market, highlighting their dedication to driving innovation and meeting the evolving needs of consumers.
China’s connected vehicle market is expected to grow rapidly, and this partnership is poised to drive significant advancements in the automotive sector, reshaping mobility in China and globally.
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(via)
