Xiaomi had recently released a new promotional video for the launch of its Redmi Note 9 series in Japan. This video had showcased the lineups 30W fast charging rates, but unfortunately, the company depicted this in the form of a nuclear blast. Now, Xiaomi Japan has issued an official apology through Twitter.
The Xiaomi advertisement commemorating the Redmi Note 9 series depicted various peculiar scenes. This includes a “fat man” flying into the sky after breaking through the rood with “Tokyo Asakusa” in the background. This is followed by a nuclear bomb explosion, which clearly misses the mark regarding what it intended to portray and the sentiments it ended up actually hurting.
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For those unaware, the nuclear explosion dropped in Nagasaki, Japan during World War II was codenamed, “fat man.” This bomb was dropped from a white balloon. So, you can see regardless of intention, there are clear hints at the horrendous event that had taken place decades ago. Xiaomi Japan has since issued an official apology on Twitter stating, “We have posted a review of the latest product promotion video. We will work to prevent it from happening again in the future.”
The official apology reads, “This latest product promotion for the overseas market contained ill-considered content and the video has been removed. Xiaomi respects users and cultures around the world, and we will be closer to our users when producing new products that promote them. We will do everything we can to prevent it from happening again in the future and to resolve the problem.”
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