Sony is no longer a player in the smartphone market. But it still releases a couple of premium as well as mid-range smartphones every year to prove that it can also make phones. Although some of these handsets are good with certain flaws, their higher price tags make them invaluable compared to competitors. As a result of it, Sony only shipped 400,000 smartphones in Q1 2020.
The Japanese electronics giant recently released its earnings report for the first quarter of 2020. According to it, the company’s smartphone shipments plunged by 64% YoY in Q1 2020, the largest ever-drop in its history.
The shipments of Sony Xperia lineup of smartphones have been dropping since 2015. The company had a solid performance in 2013 and 2014 with 39.1 million units each year. Then, it finally declined to only 3.2 million units in 2019. That’s almost 50% lesser than 6.5 million units in 2018.
Sony’s smartphone business does not seem to have a bright future at his point. The company has to revamp its strategy to succeed in the world’s one of the most competitive industry.
Recently, Sony merged its Mobile Communications business with Imaging Products & Solutions and Home Entertainment & Sound under a new holding company called ‘Sony Electronics Corporation’. Maybe, this will help the company build compelling products for customers.
UP NEXT: Sony’s latest earbuds have noise cancellation, come in nice colors and cost $200
(Via)
