Xiaomi has been doing business in India for almost six years now. The company sells a wide variety of products like smartphones and related accessories, smart TVs, and different sorts of smart-connected IoT products. But not all of them are assembled locally here in the country. But that will be soon changing as the firm has confirmed to manufacture IoT products in India when the market will be ready.
The primary source of revenue for Xiaomi India comes from selling smartphones, which are also monetized through ads that can be disabled. Two years back, it introduced its lineup of smart TVs to the market and now the company is a leading player in both these categories. It even manufactures them (including power banks) locally at five factories with 35,000 employees.
But all other IoT products like air purifiers, water purifiers, fitness trackers, and smart bulbs are imported from China. However, according to Raghu Reddy, Chief Business Officer of Xiaomi India, the company has plans to manufacture them in India when the market will be ready.
Xiaomi’s latest IoT product offering in India is Mi Robot Vacuum-Mop P. It is currently on crowdfunding for ₹17,999 with no-cost EMI starting at ₹2,999 per month. The company has set a goal of 10,000 units. Unfortunately, only 2,500+ customers have funded for it so far.
According to research conducted by the company, approximately 70% of interested customers are from metros and top 10 cities. Since these areas come under red zones, they are unable to place their order. Hence, Xiaomi India is extending the crowdfunding till June 15.
Further, it will be available for pre-order at a cost of ₹19,999 as an early bird offer from June 16 to July 15 and at ₹21,999 from July 16 to August 15. It will be shipping to customers from September 15. Post official launch, the Mi Robot Vacuum-Mop P will retail for ₹24,999.
Mi Robot Vacuum-Mop P Price in India |
|
|
Crowdfunding (till June 15) |
₹17,999 |
|
Pre-order (June 16 – July 15) |
₹19,999 |
| Pre-order (July 16 – August 15) |
₹21,999 |
| Retail price post-launch |
₹24,999 |
One might be wondering why does it take so much time to ship the order to the customers. Xiaomi has an answer for it as well and here’s the timeline they shared with us.
- Crowdfunding
- Adapter Development (with customizations for India market) – 5 weeks
- Adapter BIS Certification – 7 weeks
- Mass Production – 2 weeks
- Shipment and Delivery- 4 weeks
UP NEXT: Redmi K30 Pro with a transparent back panel shared by a Xiaomi official
(Via)
