OPPO is apparently pushing more aggressively towards the European market, especially after a partnership with telecom giant Vodafone. This move is an expansion of the Chinese company’s presence in the region and may even hamper Huawei‘s performance as well.
After losing Google support and services, Huawei has had to launch its Android smartphones with its own services and app ecosystem, like AppGallery. However, many popular major apps like YouTube, Facebook, and more are missing, which is likely to be a major hindrance to its overseas users, especially in Europe. While this puts pressure on the Chinese tech giant, it also opens up opportunities for other players like OPPO to step up.
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In a recent announcement, OPPO had revealed that it is partnering up with Vodafone to brings its smartphones to the European market. The deal begins later this month and will have OPPO aggressively launching and promoting its 5G enables handsets. These devices will likely arrive with the value for money philosophy the company practices and offer affordable 5G smartphones in the growing European 5G market.
The UK, Germany, Netherlands, Spain, Italy, Portugal, Romania, and Turkey are the first nations where OPPO is aiming at right now. Notably, Vodafone had pulled Huawei handsets from its UK 5G network last year after the company had been banned by the US. But now, the telecom operator has found another Chinese vendor to replace the growing demand for 5G smartphones. The partnership will have the companies jointly look into online sales aggressively, considering that physical stores are still closed under the coronavirus lockdown.
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(Via)
