Adam Ferguson, former Marketing Director at OnePlus Europe, is now Head of Product Marketing at HMD Global, responsible for the product marketing strategy and implementation for the complete portfolio of Nokia phones. Through leading marketing positions at EE, Nestlé and Unilever, he brings a wealth of experience from the FMCG area. Ferguson will report directly to Stephen Tayler, Chief Marketing Officer.
Ferguson will be responsible for leading HMD Global’s overall product marketing strategy for the entire portfolio of Nokia smartphones and feature phones. Adam’s appointment immediately follows the appointment of Stephen Taylor as the company’s chief marketing officer as HMD Global continues to strengthen its leadership team following a number of new product announcements.
Adam Ferguson, Head of Product Marketing, said: “As a mobile phone enthusiast, I am delighted to be able to work at HMD Global. There are not many devices that captivate the audience and inspire as much confidence as Nokia smartphones. I look forward to living up to this legacy and helping to offer fans of the brand what they expect: the best quality design and the latest technology at an affordable price. ”
Stephen Taylor, Chief Marketing Officer at HMD Global, said: “I look forward to working closely with Adam in his new role and am confident that the team can learn a lot from his experience. He is a marketing professional with broad experience in the global blue-chip FMCG, telco and consumer tech business who will undoubtedly help steer our product marketing strategy in new and exciting directions. ”
Adam Ferguson joins the company at an exciting time after recently announcing the very first 5G smartphone from HMD Global: the Nokia 8.3 5G. With the highest number of 5G frequencies on a phone to date, this smartphone offers global coverage with faster connections, demonstrating HMD Global’s commitment to making its devices future-proof to meet the needs of its customers around the world.
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