The Chinese smart speaker market has seen a drop in the first quarter of 2020. The reason is likely related to the ongoing Coronavirus pandemic, with sales mainly being dominated by the staple industry names like Xiaomi, Alibaba, and Baidu.
This news was revealed through a recent IDC report (a known analytics firm), which stated that 10.56 million smart speakers were shipped in China in Q1 2020. This marks a noticeable year on year decline of 14.7 percent over 2019. According to IDC, the primary reason for such a shipment shrink is mainly due to the Coronavirus outbreak in the region, which caused many offline physical stores to be shut down.
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These stores have since opened up gradually, especially with restrictions being eased in late March and April. Within the trio, Alibaba claimed the top position in the market, securing 3.71 million Tmall Genie smart speakers during this period. This gave it a market share of 35.2 percent. Furthermore, the company is also planning on investing heavily in the development of artificial intelligence powered smart speakers to help it retain its current dominance.
Baidu arrived second with a market share of 30.9 percent and Xiaomi at the third spot with a close 30.4 percent market share. In other words, these three brands alone captured nearly 96 percent of the entire Chinese smart speaker market. The former has its success attributed to the touch screen speakers that it produces while the latter is another known brand with its various offerings ranging in price within this segment.
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(Via)
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